Jessica Lin Design
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Sephora Digital Marketing

SEPHORA
Homepage Slides (desktop and mobile)
2016

When accessing Sephora.com on desktop, the first and largest asset on the homepage is the slide. Given the millions of daily users on Sephora.com, homepage slides receive substantial exposure. This placement drives clicks and conversions to our numerous campaigns and promotions, making this asset incredibly important. As one of the lead designers for homepage, I have crafted many homepage slides, starting from concepting/photo direction to final design with retouched images. From designing these slides, I have become familiar with composing art direction decks, working on a live photoshoot set, and collaborating with photographers and retouchers.

 

SEPHORA

Digital Marketing: Homepage Heroes and Emails

If you’ve ever walked into a Sephora store, you are probably familiar with the friendly (and beautiful) faces that greet you and hand you a basket you know you’re going to fill. Without this warm and human touch, the digital experience needs to do a bit more heavy-lifting. Two points of contact to build these relationships are the sephora.com homepage hero images and email newsletters. Homepage heroes are the first to greet viewers, both on desktop...

 
 
 
 
 

... and mobile

 
 
 

Some spotlights would even call for in-house photoshoots to truly showoff each product. Imagine destroying a brand new lipstick to get the perfect “smear”.

They are headliners for the latest and greatest in beauty.

 
 
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Email newsletters, on the other hand, allow for deeper storytelling and visual explorations. With the longer format, emails expand on the latest trends, products, and brands.

 
 
 

VISUAL STORYTELLING ▫️ ART DIRECTION ▫️ PRODUCT PHOTOGRAPHY ▫️ TYPOGRAPHY